Dave Rozenboom: President Of First Premier Bank & SD Banking Expert

Dr. Antwon Grant 18 May 2025

Is a 38+ year banking career in South Dakota a testament to dedication and adaptability? Dave Rozenboom's journey, marked by consistent leadership and a deep understanding of the financial landscape, certainly suggests so.

Dave Rozenboom's career trajectory paints a picture of unwavering commitment to the banking sector. His tenure at First Premier Bank, commencing in 2011, is just one chapter in a story that began much earlier. He embarked on his professional journey in South Dakota, and has remained steadfast in his commitment to the state's financial well-being.

Rozenbooms influence extends beyond the walls of First Premier Bank. His leadership roles and advocacy for the banking industry highlight his dedication to fostering a robust financial ecosystem within South Dakota. His active involvement speaks volumes about his commitment to both his profession and the community it serves. Furthermore, his academic background underscores a foundation of knowledge and strategic thinking that has been crucial to his success. His long-standing career reflects not just longevity, but also a deep-seated understanding of the industry's evolution, challenges, and opportunities.

Category	Details
Full Name	Dave Rozenboom
Current Position	President, First Premier Bank
Location	Sioux Falls, South Dakota
Education	Dordt University, Sioux Center, IA (1985)
Banking Career	38+ years, all in South Dakota
First Premier Bank Tenure	Since 2011
Industry Involvement	Past Chair, South Dakota Bankers Association; Board of Directors, SDBA Foundation
LinkedIn Profile	View Dave Rozenboom's Profile
South Dakota Hall of Fame	Former Board of Directors member

Rozenboom's contributions extend beyond the purely financial; he actively engages with broader community initiatives. His past service on the board of directors for the South Dakota Hall of Fame showcases his commitment to recognizing and celebrating the achievements of individuals within the state. This dedication underlines the importance he places on acknowledging the broader impact of individuals who are working to improve their communities. It is evident that Dave understands the power of recognizing leadership and excellence.

His views on workforce development provide further insight into his strategic thinking. Rozenboom acknowledges the need for company-level initiatives in this critical area, illustrating a forward-thinking approach to ensuring long-term success. Understanding that building a robust workforce is crucial to the overall health of the organization and community, he places a strong emphasis on investing in human capital. By advocating for workforce initiatives within the company, he shows a commitment to creating an environment that attracts and retains talent.

First Premier Bank, under Rozenboom's leadership, is strategically positioned in the heart of Sioux Falls. Located at 330 S Main Avenue in the Washington Square Building, across from the Washington Pavilion, it is a central point of contact for the bank's clientele and the community. For those looking to connect, the bank also hosts happy hour, a regular event that provides an opportunity for networking and casual interaction.

The financial institution is a cornerstone of the local economy, the bank contributes to economic stability, and supports the growth of local businesses. The presence of such a prominent financial institution in a strategic location underscores the area's economic vitality. The bank's involvement in community initiatives further solidifies its role as a responsible corporate citizen. Additionally, the bank's commitment to providing financial services and support to its clients contributes to the overall prosperity of the region.

Rozenboom's consistent dedication to the banking industry, his involvement in community initiatives, and his focus on workforce development all work together to define his professional approach. His sustained presence in the financial sector is a testament to his adaptability and his understanding of the complexities of banking. Moreover, his vision extends beyond the mere financial, seeking to contribute to the overall well-being of the communities he serves. His leadership is marked by a clear sense of responsibility, an ability to navigate complex challenges, and a commitment to the future.

Rozenboom's journey, from his educational foundation at Dordt University to his current role as President of First Premier Bank, embodies a career path marked by consistent growth and a dedication to the banking industry. His active role in the South Dakota Bankers Association and the SDBA Foundation underscores his commitment to the sector's well-being. His perspective on workforce development, and his contributions to the South Dakota Hall of Fame, show a well-rounded approach to leadership. Ultimately, Dave Rozenboom's career is a portrait of enduring commitment, and continuous improvement.

His involvement with the South Dakota Hall of Fame, where he concluded his service on the board of directors along with Michelle Lavallee (Sioux Falls) and Ann McKay Thompson (Rapid City), reinforces his commitment to recognizing and celebrating contributions to the state. Their collective efforts have ensured that the legacy of achievements and leadership continue to be acknowledged and preserved.

The evolution of the banking industry in South Dakota, mirrors Rozenboom's career. Throughout his time, the industry has seen significant technological advancements, changes in regulations, and shifts in customer expectations. His ability to adapt, to embrace new technologies, and to maintain a strong customer focus have contributed to his success. This is also reflected in his ongoing involvement with First Premier Bank, and his dedication to the local community.

Rozenboom's focus on workforce development is particularly relevant in today's economy. As the financial sector continues to evolve, the need for a skilled and adaptable workforce becomes even more critical. His acknowledgment of this need, and his advocacy for company-level initiatives, highlight a forward-thinking approach to leadership. By investing in the development of employees, First Premier Bank is not only preparing for the future but also contributing to the overall economic prosperity of the state.

The location of First Premier Bank in downtown Sioux Falls is also a strategic choice. The bank's presence at 330 S Main Avenue, in the Washington Square Building, makes it a key player in the city's financial district. The invitation to happy hour, which is a regular event, provides the perfect atmosphere for networking, building relationships, and strengthening ties within the community. All of this underscores the bank's commitment to building lasting relationships. The bank's contribution to downtown Sioux Falls extends beyond financial services, and also contributes to the area's overall economic vibrancy.

His approach to leadership goes beyond the standard business principles, and embodies a spirit of service. His willingness to share his knowledge and insights, and to mentor others, have helped create a culture of success. His influence extends beyond First Premier Bank, and has contributed to the overall positive sentiment in the South Dakota financial community. His impact will continue to be felt for years to come.

The longevity of his career is a clear sign of his work ethic, his adaptability, and his unwavering commitment to excellence. Rozenboom's career serves as a case study in how to thrive in the competitive world of finance. His path demonstrates that with strategic thinking, a commitment to employees, and dedication to the community, a leader can make a lasting impact.

This multifaceted profile paints a picture of a leader who not only understands the banking landscape of South Dakota, but actively contributes to it. Dave Rozenbooms dedication to his profession, his community, and his workforce, coupled with his history in South Dakota, demonstrates an unwavering commitment to the financial sector.

Dave Rozenboom's contributions to the banking industry and the community are far-reaching. His commitment to First Premier Bank, his advocacy for the banking industry, and his focus on workforce development, define him as a leader who has made a lasting impact on the financial landscape of South Dakota.