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Why does the world of horology, often steeped in tradition and formality, seem so reluctant to embrace a bit of fun? Studio Underdog, a brand born from a desire to inject playfulness into watchmaking, boldly challenges this notion, proving that timepieces can be both stylish and delightfully unconventional.
The prevailing perception of luxury watches often leans towards a certain seriousness, a gravitas that reflects the investment and the history of the craft. But in a world saturated with status symbols, Studio Underdog dares to ask: why can't a watch be a conversation starter, a reflection of personality, a source of genuine joy? The brand's founder, Richard Benc, a designer by trade, posed this very question during the isolating days of the pandemic, and the answer has materialized in a collection of watches that are anything but staid. Each piece from Studio Underdog is a testament to the brand's philosophy, a blend of impeccable craftsmanship and an undeniable sense of whimsy.
Before we proceed, here's a closer look at the visionary behind Studio Underdog:
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| Attribute | Details |
|---|---|
| Name | Richard Benc |
| Profession | Designer, Founder of Studio Underdog |
| Nationality | British |
| Known For | Creating playful and unconventional watch designs. |
| Inspiration | A desire to bring joy and personality to the world of watchmaking; a response to the often overly serious nature of the industry. |
| Notable Creations | The Watermelon, Desert Sky, Goofy Panda, and Salmon series watches. |
| Brand Philosophy | To challenge the status quo in watch design, embracing bold colors, unconventional themes, and a lighthearted approach to horology. |
| Reference Website | Studio Underdog Official Website |
The inaugural range of watches from Studio Underdog immediately set the tone. The "Desert Sky," inspired by the hues of a favourite pair of sneakers, isn't a direct homage but rather a clever interpretation of a color palette, proving that inspiration can come from the most unexpected sources. The "Watermel0n," with its playful reference to the fruit, and the "Goofy Panda" further exemplify this spirit. These watches aren't just time-telling devices; they're statements, conversation starters, and embodiments of a brand that doesn't take itself too seriously. It is this quality that allows Studio Underdog to stand out against other luxury watch brands.
The "Goofy Panda" bicompax chronograph, available on sites like eBay, represents another facet of the brand's design philosophy. The name itself hints at the fun, irreverent approach that Studio Underdog brings to the table. It's a watch that doesn't shy away from a bit of personality, making it appealing to those who appreciate a watch thats a bit outside of the box.
The "Studio Underdog x Fratello" collaboration, limited to only 50 numbered pieces worldwide, showcases the brands capacity for sophisticated design while retaining its distinctive flair. The Aubergine watch, with its vibrant dgrad dial and unique color combination, is a testament to the brand's innovative approach. It is important to note, however, that unlike a concept announced in 2021, this watch does not feature an actual slice of eggplant on the dial.
The 02series, in contrast to the chronographs, presents a more understated aesthetic. But even here, the brand's quirky sensibilities shine through. The 03series "Salm0n," inspired by Japanese cuisine, evokes the aesthetic of a sushi roll, adding an element of surprise and delight. If you are new to Studio Underdog, the brands approach is definitely one that can be appreciated. It's about taking the established norms of watchmaking and injecting a dose of creativity, resulting in timepieces that are both beautifully crafted and refreshingly unconventional.
Studio Underdog watches are assembled in Great Britain, and undergo rigorous quality control checks. This commitment to precision is evident in the details. Each watch undergoes demagnetisation, accuracy testing in multiple positions, and regulation when necessary. A detailed report card is included with every timepiece, giving customers confidence in the brands quality and craftsmanship. Studio Underdog partners with horologium to ensure watches are of a high quality.
One of the keys to the brand's success has been its branding. Richard Benc has likened the naming process to coming up with a memorable username for a game or forum. The goal was to create a brand identity that was unique and memorable, a brand for the underdog. This ethos is reflected in the brand's name and in its designs, which stand out in a market dominated by larger, more established players. The branding is carefully considered; for example, the studio underd0g branding is offset, adding visual interest and balance.
The "Watermelon" watch, now in its gen 3 iteration, is a popular model, often available with extra straps. The availability of different straps allows for further personalization, giving owners the ability to adapt their watch to their individual styles and preferences. Furthermore, watches like the "Strawberries & Cream," though now discontinued, demonstrate the brand's ability to create limited-edition pieces that are highly sought after.
Studio Underdog's collaboration with Fears, celebrating British watchmakers' day, resulted in the "Gimlet," a testament to the brand's collaborative spirit. This partnership demonstrates the brands ability to work with other brands. Studio Underdogs "Watermel0n" watch is one of the most iconic pieces. The watch, and the brand as a whole, has a refreshing perspective, and this has helped them to become popular in the mainstream.
The "studio underd0g 01series (gen3)," priced at $675, represents a balance of value and design. The increase of $75 over the (gen2) release reflects improvements made to the watch, making it a worthwhile investment. The fact that the brand has a "gang" of fans for its releases suggests the brand is becoming increasingly popular.
The dial variations of Studio Underdog watches offer a range of aesthetic options, with each using a different manufacturing method to achieve its distinctive look. The techniques are closely guarded secrets, adding to the intrigue and value of each piece. The brand's commitment to innovation is evident in every detail, from the use of color palettes to the innovative manufacturing techniques.
With a presence on platforms like eBay, Studio Underdog watches are accessible to a wider audience. Sites like eBay offer the best deals, providing watch enthusiasts with opportunities to acquire these unique timepieces. The availability of Studio Underdog watches on such platforms further expands the brand's reach and accessibility, allowing more people to experience the joy of playful watchmaking.
The brand's success underscores a growing demand for watches that embrace personality, individuality, and a dash of humor. Studio Underdog is more than just a watch brand; it's a movement, a testament to the idea that horology doesn't have to be so serious. They have successfully carved a niche by offering an alternative to the traditional, often rigid, world of luxury watches. This approach, combined with the brand's commitment to quality and design, has made Studio Underdog a brand to watch and to wear.
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Studio Underd0g Watermel0n, Desert Sky, and Go0fy Panda Mechanical
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[WTS/WTT] Studio Underd0g ST19 Goofy Panda Chronograph. Underdog
